Inside Rawlings’ New Headquarters: A 51,000 Sq. Ft. Baseball & Softball Fan Experience

As one of the most recognizable brand names in baseball and softball, Rawlings is well known for their fine quality sporting goods equipment used by some of the world’s greatest players and young rising stars. When relocating their headquarters to Maryland Heights, Missouri, a suburb of St. Louis, the company sought to create more than just an office space. Instead, the new Rawlings headquarters would become a full corporate campus, offering 37,000 sq. ft. of collaborative workspace and a 14,000 sq. ft. unique retail experience that would immerse fans and athletes alike in the iconic brand. 

Rawlings wanted to create an environment that centered around collaboration, improved employee experience, and flexibility for future company growth. The new campus would support a hybrid work schedule and include a variety of touchdown spaces designed to encourage employee interaction. To highlight the company’s history and pay homage to the Rawlings brand, the design concept embodied the game of baseball and softball using intentionally selected textures, colors, patterns, and graphics. 

Rawlings hoped to complete the project using one major furniture manufacturer throughout, ensuring trust in the partnership and quality in chosen products. Kimball International was selected as the primary manufacturer due to a longstanding working relationship with Oculus Inc. and Working Spaces. Kimball International also provided seamless compatibility with their design intent and custom capabilities to get just the right “baseball feel and finish”.

The final workspace includes a mix of private offices, workstations, focus booths, huddle spaces, and conference rooms. Employees also get to enjoy a spacious café area and several coffee bars throughout the campus. The stunning new headquarters connects to “The Rawlings Experience”, an immersive and memorable retail destination where visitors can swing the latest Rawlings bats, design their own custom glove, or explore priceless artifacts highlighting the game’s greatest moments and careers. Combined, the campus is truly an avid baseball or softball fan’s dream job.

Inside Rawlings’ New Headquarters: A 51,000 Sq. Ft. Baseball & Softball Fan Experience
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